CENTRE FOR PEACE PRESENTED THE STORY OF LEVI STRAUSS AS PART OF THEIR ONLINE CAMPAIGN
As part of Project #INTEGRA - Integration of Third-country Nationals Through Urban Partnerships, the Croatian partner Center for Peace, nonviolence and human rights is running an online campaign, part of which includes information about immigrants and their contributions to their new countries.
In July they presented online the story of Levi Strauss. Levi Strauss, the inventor of the quintessential American garment, was born in Buttenheim, Bavaria, on February 26, 1829. He had three older brothers and three older sisters. Two years after his father succumbed to tuberculosis in 1846, Levi and his sisters emigrated to New York, where they were met by his two older brothers who owned a NYC-based wholesale dry goods business called “J. Strauss Brother & Co.” Levi soon began to learn the trade himself.
When news of the California Gold Rush made its way east, Levi journeyed to San Francisco in 1853 to make his fortune. He established a wholesale dry goods business under his own name Levi Strauss & Co. and imported fine dry goods from his brothers in New York, including clothing, bedding, combs, purses, and handkerchiefs. He made tents and later jeans while he lived with Fanny's growing family. Jacob W. Davis was one of his customers and one of the inventors of riveted denim pants in 1871, and he went into business with Strauss to produce blue jeans. The two men patented the new style of work pants in 1873.